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Moschino Meaning

Moschino Meaning

Moschino Meaning

Franco Moschino was born on February 27th, 1950.

For eleven consecutive seasons he designed the Cadette collection.
His work on the Cadette collection heralded what became one of his most famous personal and stylistic traits.

First fashion show of Moschino women’s collection (S/S 1984) is presented in Milan.

The second womenswear Fashion Show at the Fiera in Milan confirms the success of the previous season.

The first Moschino menswear collection (S/S 1986) is presented at the Regal Palace in Milan.

The first Moschino Jeans womenswear collection is launched

Moschino launches the first fragrance

The first Moschino Cheap and Chic collection is launched (A/W 1988/89).

The first Moschino boutique opens in Milan, Via S.Andrea.

Opening of the second Moschino boutique in Via Durini, Milan for the Moschino Cheap and Chic and Moschino Jeans collections.

Franco Moschino decides to stop having Fashion shows.

Franco Moschino launches his first “social awareness” advertising campaign.

• An exhibition is held in Milan to celebrate the first ten years of Moschino’s.
• The book “X years of Kaos” is published.
• A fashion show of historical dresses is held at the National Theatre in Milan.

Franco Moschino dies on the 18th of September.
Rossella Jardini, Franco’s collaborator since 1981, becomes Creative Director.

Sculptural objects representing our “historical symbols” are displayed in various places in Milan, accompanied with the word “forever”.

• “Cheap and Chic” and “Oh! De Moschino” perfumes are launched.
• Opening of the Moschino boutique in Rome, Via Borgognona.

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• Launch of Moschino men’s fragrance “UOMO?”
• Moschino boutique opens in Osaka, Japan.

Opening of the Moschino boutique in London, Conduit Street.

• Moschino becomes part of the Aeffe Group.
• Moschino stores open in Taipei, Taiwan and Hong Kong.

Aeffe Fashion group sells 30% of Moschino S.p.A to SINV S.p.A., the Moschino Jeans collection licensee since 1994

Opening of the Moschino Boutique in Capri, Via Camerelle.

• The Boutique In Via Durini, Milan moves to Via della Spiga.
• Opening of the first Moschino boutique in Berlin, Friedrichstrasse.

• Moschino celebrates 20 years.
• Creative, commercial and communication offices join together in the new Milan headquarters in Via San Gregorio 28, Milan.
• Opening of the flagship stores in Paris, Rue de Grenelle, and Moscow, Petrovsky Passazh.

Moschino opens the second Moscow boutique located inside GUM

The first Moschino boutique in Bombay opens at the Taj Mahal Hotel.

• Moschino creates scenic costumes for the sign-bearers at the opening ceremony of Winter Olympic Games in Turin.
• Moschino presents the project “Twilight” for Furniture Week.
• Moschino stores open in Almaty- Gogol Street, Riyadh-Kingdom Centre and Taipei- Mall 101.

• Moschino presents the project “Lighting” for Furniture Week.
• In September the Moschino boutique at Via della Spiga opens with a completely new concept.
• Launch of Moschino “Funny” fragrance.
• Moschino and Allison sign a licence agreement for the Moschino Eyewear collection.

• The Moschino Jeans Label changes its name: Love Moschino is born
• Moschino presents the project “My Better Half” for Furniture Week.
• Moschino and Altana sign a licence agreement for Moschino, Baby, Kid and Teen collections.
• Launch of Moschino Helmets in licence agreement with Max Safety Fashion and Moschino Cheap and Chic Watches and Jewels in licence agreement with Binda Group.
• Opening of the boutique in New York, Kiev, Ekaterinburg and Dubai.

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• Moschino opens the virtual boutique
• Moschino presents the project “Soft Construction without Boiled Beans” for Furniture Week.
• Boutiques are opened in Doha, Jeddah and corners at the Coin department store in Milan, El Corte Inglés in Madrid and Printemps in Paris.
• Moschino dresses the Coca-Cola Light Contour bottle.

• Opening of the hotel “Maison Moschino”, Viale Monte Grappa 12 Milan.
• The new travel line from Moschino “Lost & Found” is launched
• Launch of the perfume Moschino Toujours Glamour.
• Moschino exhibits the retrospective “Inside Moschino” at GUM in Moscow.
• Moschino presents the project “Bits & Pieces” for furniture Week.

• Launch of Moschino Forever, the new Moschino fragrance for men.
• Moschino designs the official uniform of the rugby team Aironi

Launch of the new store concept by Architect Michele De Lucchi at Moschino’s historic boutique at Via Sant’Andrea

• Moschino showcases the Moschino Women’s Pre-Spring/Summer 2014 Collection and the Moschino Men’s Spring/Summer 2014 Collection in Shanghai for the first time.
• Moschino’s celebrates its 30th anniversary in Milan with a special fashion show. The event showcases the Women’s Spring/Summer 2014 collection and archive looks along with Singer Gloria Gaynor performing during the show and party.
• unveils its new look

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