New Brie Larson Nissan Commercial Is Receiving A Ton Of Backlash

A new commercial for the Nissan Sentra starring Brie Larson has caused some backlash, as everything these days seems to do. The initial commercial saw Nissan disable comments on their YouTube video for the commercial, which is titled “Refuse To Compromise”. At the time of writing, the video has over 3,500 “dislikes” and a little over 300 “likes”. There is, however, a video in which Larson discusses the commercial that now has people talking – as the comments aren’t yet disabled.

When Larson was discussing the commercial, the Captain Marvel actress said:

“It’s great to partner with Nissan on this inspiring campaign which is essentially about advocating for yourself and believing that you deserve a seat at the table. It’s a powerful message in a bottle that I’m so proud to be a part of.”

You can view the commercial and behind the scenes featurette below, along with some of the backlash.

• Some of the comments on the video:
• Nissan eh? Just a moment while I get my little black book of brand names to avoid in future…. 🤣🤣🤣
• Just like that I’m no longer considering Nissan for my next car.. Get Woke, Go Broke. 👌
• Pushing an agenda to sell a car? I think it is stupid
• So Nissan decided to not sell any cars in the Us? Hmm, strange choice.
• Nissan driver for 13 years. The one I’m driving now, will be my last. Sick of this feminist drivel. Question? What makes Nissan executives think, that Brie Larsson is the best choice in a commercial to sell their product? It’s the same for me as with Gillette. I’m done.
• Thanks for telling me to NEVER BUY A NISSAN CAR!
• Gillette went woke and lost 8 billion dollars. Hope the same happens to Nissan. Go woke go broke
• Who ever came up with this add, your definitely not getting promoted this quarter lol
• I will never buy a Sentra… and I refuse to compromise on that.
• Now I have to sell my Nissan, thanks Brie. You blank face plank of wood.
• I love watching companies burn to the ground. It’s quite entertaining.
• Well, we just dropped the Nissan Leaf from our list of ev cars to consider. Why did you employ/support such a hateful actor? Sorry Nissan, this was a bad move.
• I no longer buy Gillette, now adding Nissan to my don’t buy list.
• Now that you’ve gotten woke, you’re going to be boycotted by millions of people & will lose tons of money.
• Congrats on LOSING!

Now I will never be buying a Nissan.

Twitter also saw some backlash:

I am so done with you and the @Nissan Brand. You all lost the focus of what made the brand stand out from the competition from the 80s 90s and early 2000. The Altima SER was the last great car before you shoehorn crap transmissions and lost your passion. Ignoring your brand.

— DiamondHeat9 (@DiamondHeat9) March 9, 2020

Thanks for ruining everything that you touch even these cars. 😀

— Josh Bieker (@BiekerJosh) March 6, 2020

Smash the Patriarchy; buy our cars

Fucking modern Feminism

— Ack Chually (@AckChually) March 9, 2020

Marketing strategy of Gillette proportions…..you do know that Disney had to buy thousands of their own tickets just to make her movie a success?

Not very popular is it? pic.twitter.com/DqpWcWdmSH

— Pool of Zenda (@ZendaOf) March 9, 2020

Hey Gillette you have a new friend! Do you think it can do worst than you? 😜

— Junta Momonari (@JuntaMotenai) March 8, 2020

How does having a new car equal a backbone? Also, find someone else to promote your cars who isnt sexist. Thanks. pic.twitter.com/WzrrclmY4w

— Blur (@ImSuperBlur) March 9, 2020

Lol they already had to turn off comments on this video and they have 2.7k dislikes compared to 250 likes…Another company trying to be woke ends up being sexist. Get ready for the worst quarter in years Nissan. Ain’t nobody involved getting a promotion lol

— JackedPanda666 (@JackedPanda666) March 9, 2020

So nissan isn’t for men. Got it.

— Denny bennett (@jack3643) March 8, 2020

Refuse to compromise, huh? Okay, I’ll take that to heart.
“Hey, wanna buy a Nissan?”
“No.”

— Matt Harmon (@WilHiteWarrior) March 8, 2020

Not all of the reaction was negative, however: